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The Sales Evangelist

There’s nothing like expressing gratitude towards other people. A simple thank you is fine, but wouldn’t it be nice if you show your clients how much you really value them?

We all want to feel appreciated. But instead of doing the generic things, make it personal.

I highly recommend you do the Platinum Rule.

The Platinum Rule

The Golden Rule states that you treat others the way you want to be treated.

But the Platinum Rule trumps this in have to treat others they way they want to be treated.

Find out what they appreciate the most.

Strategies for Expressing Gratitude:

1. Send a gift.

If they like ball games, take them to a basketball game or football game in your area. Or if they love a certain resto, send them a little gift card.

Do this throughout the year. Showing gratitude doesn’t only need to happen at the end of the year. Show them you care and do it throughout the year. Just show them you care.

2. Send a note.

Make sure it’s customized. Send them a Thank You mail. No one keeps generic thank you cards. But that would stand out in their mind. It’s worth it to do something like that.

3. Publicly affirm your clients.

Do a post about them on LinkedIn.Endorse them. Share something about their business. Everyone loves flattery. Sharing that show them you appreciate them. Share some referrals.

4. Show swag.

Send them your company shirts or mugs. Send them something with your brand on it. They can be you’re walking billboard.

5. Create custom spotlight.

If you have a blog, bring the spotlight to your clients and highlight them. If you have a newsletter, you can spotlight one of your top clients once a month. Or interview them and create a blog post about them.

6. Refer customers to them.

This is totally appreciate. Again, it’s moreso the relationship that’s important here.

7. Host a special event to acknowledge your customers.

Event them to an event you’re doing. Or have a client appreciation event at a trade show. Invite them to come to that dinner.

8. Send unexpected discount to them.

9. Reach out to your clients.

If you travel to an area and there are clients living in that area, go ahead and reach out to them. Take them lunch or simply stop by their office.

Episode Resources:

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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