Today’s guest is Chris Hallberg, author of the book The Business Sergeant’s Field Manual: Military Grade Business Execution Without the Yelling Push-Ups.
Chris has worked with hundreds of companies, advising them and giving them practical principles to help them scale and see tremendous success.
Common mistakes businesses make when they try to scale:
The skills you need to be a great sales manager are different than you need to be a great sales producer.
You have to have somebody leading the team that understands the process.
Senior sales leaders these days don’t really understand marketing. It’s now an integrated approach.
If given the right tools, a salesperson can be involved in the marketing process. Each salesperson can have their own little sales company and their own little sales brand and generate additional interest just by participating in the process.
The Ideal Sales Leader:
Tools Chris Use on His Clients:
The Accountability Charts
Important Principles Entrepreneurs Should Keep in Mind:
1. Go where your customers are.
You can’t expect clients to come to you. Go to where the customers are. Meet them where they are. Make it easy.
2. Have the right mindset.
Show your customers that what you do is going to make their life better.
Make sure you’re around people that get you, develop you, and take you to the next level. You have to have the right conditions for you to grow. Be careful where you put your time.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.