In Ideal Customer

Donald Kelly, TSE Hustler's League, Ideal Customers, SalesToday’s episode on the TSE Hustler’s League is all about finding your ideal customers and how you can actually find them by asking yourself these series of questions.

And in so doing, you will have sufficient information that will help you get to those customers who will give you the most success and who will, in turn, get the most value from you.

The “What” Questions in Knowing Your Ideal Customers:

What are your ideal customers?

What do they look like?

How many employees do they have?

What do they do?

How do they make money?

How much money do they make?

  • You can always estimate, ask them, or base it on how much their competitors make.

Where do they hang out? Where do they spend their time?

What do they sell?

  • List down all of their services and which products they sell the most.
  • Why is this important? Because this will help you understand how to target your marketing approach.
  • This will help you understand which ones they’re having trouble with and maybe you can give insights.

Who do they sell?

What issues do they face?

  • This way, you can provide insights or resources that may help them.

What conferences do they attend?

What are the specific benefits your customer is seeking in buying your product?

When does your ideal customer buy your product or service?

Episode Resources:

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TSE Hustler's League, Donald Kelly, Sales, Ideal Customers