The Sales Evangelist

Donald Kelly, TSE Hustler's League, Sales,

Today’s episode is another snippet taken from one of our sessions over at the TSE Hustler’s League. If you haven’t yet, you’ve got to check out our awesome team of like-minded people.

This semester, we’re covering two tracks – one is focused on business development and the other one is on building value and increasing your close rate.

Everything we do in sales must have a purpose.

Empathy is key.

We look at our clients like bank accounts.

Don’t just try to get a yes from them.

Don’t just focus on getting the sale because there is so much more beyond that.

Make sure you have that strong sense of empathy. Understand your customer. Empathy is the experience of understanding another person’s condition from their perspective.

Your prospects are humans. Think about things from their standpoint.

Don’t focus on the end-result. Focus on mile-markers or key points in that process.

Things that need to happen in the sales process before the sales:

1. Learn about the prospect before sending them an email.

  • Get them to open the email.
  • Get them to respond to the email.
  • And when they respond, you want them to say yes.

2. Gain the prospect’s interests or help them become aware of you before even getting to a sale.

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