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The Sales Evangelist

Asking Questions, TSE Hustler's League, Donald Kelly, The Sales Evangelist Today’s episode is taken from one of our sessions over at the TSE Hustler’s League, If you haven’t yet check out our two-tracked training happening this October where we will focus on building value and business development.

Asking Questions

Stop winging it! Ask meaningful questions.  A study that was done on the Journal for Applied Psychology suggests that the likelihood of voting increased if they’re asked the question. Questions generate that mindset for people to give answers when asked.

The Benefits of Asking Good Questions

  • It helps you tailor your presentation.
  • It shows that you’re listening and mindful of the buyer’s needs.
  • It makes you seen as a consultant.

Your buyers’ brains are wired to answer questions whenever asked.

The Start-Stop Question:

The prospect jumps towards the end of your presentation even when you’re still in the middle of it and they ask about the cost, for example. Using this strategy, you start to answer the question. Then you stop to ask them a question.


  • Client: How much is the system?
  • You: Great question. It’s generally between…(stop here) But first, how many users will use the system?

The Reverse Question

This works by redirecting the person to where you want them to be by asking them a question in return.


  • Client: What kinds of features does your system have?
  • You: It depends. What kinds of features do you guys want to see?

Today’s Major Takeaway:

Take control of the meeting and the conversation. Don’t jump right into giving them the answers.

Episode Resources:

Maximum Influence by Kurt Mortensen

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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