There’s nothing wrong with traditional training models, but with a few tweaks, you can even go further!
Cynthia Barnes shares her insights into the current sales training system and why you need to transform the way we do sales training, women in particular. Cynthia is a keynote speaker and sales trainer, showing women sales professionals how to influence decision makers before they miss out on a big opportunity.
At Barnes Sales Institute, they focus on women-centric sales training. Cynthia is also the Founder of the National Association of Women Sales Professionals, also known as Women Who Sell, a global organization that seeks to empower women sales professionals in male-dominated industries to give them the voice, to be heard, so they can stand up and be confident.
Here are the highlights of my conversation with Cynthia:
Lessons from Cynthia’s uncoolest sales experience when she was the customer:
Traditional sales programs:
Importance of Women in a Salesforce
Women control over 51% of the wealth and influence over 71% of the household spending. So it makes sense to have women salespeople in your organization. The alpha male approach doesn’t work for everybody.
Does the gender of the seller have an effect on the buyer?
Women as Natural Networkers and Relationship Builders
How you can transform into a women-centric sales training:
How to get access to women-centric sales training:
Connect with Cynthia on LinkedIn and she can give you access to a pilot program for online training they’re rolling out.
Cynthia’s Major Takeaways:
You are you and you are okay. Everything you do is great. You have to have that internal confidence. Your competence is going to fuel your confidence. So become an expert in what you’re doing.
Surround yourself (or get a mentor) with women sales professionals making it happen. (Join the National Association of Women Sales Professionals at https://womenwhosell.co)
For male sales leaders:
Create that safe environment. Let your female sales employees know that you can help them. Be humble enough to say to women reps to let you know if you can’t get them to where you want them to go so you can bring in somebody who can.
Connect with Cynthia Barnes on LinkedIn or give her a call at 313-586-SELL.
Read Cynthia’s blogpost on Transforming Sales Training: The Case for Women-Centric Sales Training
The Experience Economy by Jason Pine II and James H. Gilmore
Join the TSE Hustler’s League.
Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.
What do you like about our podcast? Kindly leave us some rating and/or review on iTunes. This would mean so much to me.
Help us spread the word out by leaving us a rating or review on iTunes, Stitcher, or Google Play or whatever platform you’re using.
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.