Are you just going to be like just everybody else trying to fight based on price? Today’s snippet is from one of our past sessions over at the TSE Hustler’s League where I talked about the unique differentiating factor you can bring to the table. So you can stand out from what others are doing.
The TSE Hustler’s League is designed to help sellers who don’t have a training process, whether you’re working for a small organization or for a large organization and they’re still not willing to invest. Our new semester is coming up in September so check it out!
Understand how others are selling.
What is something everybody is doing in your industry? Take the five competitors in your industry and further break it down into your top three. You will probably notice that they do the same exact thing.
Creative ways to get intel about your competitors:
Use a different email address. The goal is to understand what they push the most.
Most industries have seminars and go out there like a secret shopper trying to see what things do they push in their webinar.
Just investigate and see what’s the unique selling proposition do they push. What do they do at the beginning of their sales process?
Understand how customers talk about them, what they value, and what they push most.
You can also go on their news page through Yelp or Glassdoor to help you understand what their employees are saying about the organization.
5 Top Things that Can Make You Uncommon to Your Clients:
The Science of Selling by David Hoffeld
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.