• Home
  • /
  • Blog
  • /
  • TSE 642: This Is How You Get People to Respond to Your Emails

Don't miss our weekly sales tips!

Sign up below to get weekly tips from Donald on how to build a healthy sales pipeline and convert 2x as many deals!

The Sales Evangelist

Email Open Rate, Donald Kelly, The Sales Evangelist Still struggling with how you can get your prospects to respond to your emails? If you really, truly want to grab their attention then you have to make sure you’ve crafted your email to perfection. Know what ticks them off and what prompts them to reply.  In this episode, I’m going to explain how you get people to respond to your emails. 

Creating Your Subject Line

  1. Make your subject line personal.
  • Personalize your subject towards them or towards their business.
  • Focus on your Dream 100. This is your first 100 ideal customers that you have to focus on. See what you can find on the net or social media about them and use that to tie it back into your subject line.
  1. Address them by their name.
  • Make sure their name is spelled correctly.
  • Make sure it’s  the name they go by. Try to look on social media and check how they’re called or simply ask the receptionist how they go by.

Writing the Body of Your Email

  1. Make it prospect-centric.

Don’t make it about you. Don’t make your body me-centric. Don’t make it all about the seller that you forget about the buyer. Understand that people love to talk about themselves. Talk about the prospect in your email.

  1. Make sure your subject line ties back to the very first sentence of your email.
  2. One question, one action.

The power of habits go down to our human nature that when somebody asks us a question, we naturally want to answer that question. So if you give them multiple questions to answer, they’re going to shut down. Give them something quick and easy that they can do habitually. Only have one concept you want to get across.

All you want at this point is get them to respond. So a yes or no is what you want. Don’t ask them schedule a time or go to you link. You’re trying to grab their attention and to see if they’re interested.

For example, have a three-sentence paragraph then have a question singled out. Then they can respond with either yes or no. If yes, you can continue the conversation and schedule a time.

Separate those actions. Don’t be lazy and put them all in one email. One question, one action.

  1. Only have one theme for each email.

The theme of your first email is to just grab their attention and find out if they’re interested or not. The second email could be about scheduling appointment. Embed in the email the times you’re available. There are tools you can use like Hubspot or Assistant.to. Or you can just literally write up the times in the email.

  1. Check out sequential tools.

Create these simple sequenced emails using Yesware, Hubspot, Prospect.io or SalesHandy. You can also find more outreach tools here. These can be integrated to your Gmail or email system and set up these sequences for your campaign. For account-based selling concept, you may use Engagio where you can reach out to them on LinkedIn on a certain day.

Episode Resources:






The Power of Habits by Charles Duhigg

The Ultimate Sales Machine by Chet Holmes

Join the  TSE Hustler’s League.

Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

What do you like about our podcast? Kindly leave us some rating and/or review on iTunes. This would mean so much to me.


About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

LinkedIn Prospecting Made Easy!

5 Simple Ways to Landing Appointments on LinkedIn, Even If You Don’t Know Where To Start!

LinkedIn Prospecting on Laptop

TheSalesEvangelist.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. See our privacy policy for terms and conditions and to learn how we protect your data.