Still struggling with how you can get your prospects to respond to your emails? If you really, truly want to grab their attention then you have to make sure you’ve crafted your email to perfection. Know what ticks them off and what prompts them to reply. In this episode, I’m going to explain how you get people to respond to your emails.
Creating Your Subject Line
Writing the Body of Your Email
Don’t make it about you. Don’t make your body me-centric. Don’t make it all about the seller that you forget about the buyer. Understand that people love to talk about themselves. Talk about the prospect in your email.
The power of habits go down to our human nature that when somebody asks us a question, we naturally want to answer that question. So if you give them multiple questions to answer, they’re going to shut down. Give them something quick and easy that they can do habitually. Only have one concept you want to get across.
All you want at this point is get them to respond. So a yes or no is what you want. Don’t ask them schedule a time or go to you link. You’re trying to grab their attention and to see if they’re interested.
For example, have a three-sentence paragraph then have a question singled out. Then they can respond with either yes or no. If yes, you can continue the conversation and schedule a time.
Separate those actions. Don’t be lazy and put them all in one email. One question, one action.
The theme of your first email is to just grab their attention and find out if they’re interested or not. The second email could be about scheduling appointment. Embed in the email the times you’re available. There are tools you can use like Hubspot or Assistant.to. Or you can just literally write up the times in the email.
Create these simple sequenced emails using Yesware, Hubspot, Prospect.io or SalesHandy. These can be integrated to your Gmail or email system and set up these sequences for your campaign. For account-based selling concept, you may use Engagio where you can reach out to them on LinkedIn on a certain day.
The Power of Habits by Charles Duhigg
The Ultimate Sales Machine by Chet Holmes
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.