Today’s guest is William “Skip” Miller. Skip was previously here on the show back in Episode 639. If you haven’t yet, listen to it as he talked about effective discovery. Today’s episode is Phase II where he talks about value below and above the line, creating transfer of ownership, and being intentional and directional in your sales calls.
But first, I’d like to announce that our new semester of the TSE Hustler’s League is coming up on September 21, 2017. We will be having two courses – one for foundational selling and the other for more advanced sales training focused on building value and increasing your close rate.
Here are the highlights of my conversation with Skip:
There are two value propositions in the buying process:
However, we go below the line, walk through the sales process and as we get near the end, we then talk to the “above the line” executive. So we end up giving them a review of what we’ve done to the “below the line” buyer which they could care less about.
This means speaking the right language to the right people at the right time. Capture both. Don’t do demos and trials until you can capture “below the line” and “above the line.”
How to talk the language of executives:
* Find out what concerns executives.
Google “what keeps executives awake at night.” You’d be surprised how much literature is out there relative to what keeps a top executive in the industry as well as their top initiatives for the year as they look into the following year.
* Do an immersion program.
Go out and talk to somebody’s people. Every salesperson has a customer base and every customer base has some high level executives. Just do an informational interview. Don’t sell them anything. Just ask about their agenda for the next six months. Just listen to what’s important to them. Do not relate it to how you can sell. Read stuff so you have something to give on top of just your features and benefits.
An interesting fact:
47% of salespeople on sales calls listen for a keyword and then jump!
Destroying the Term “Decision-Maker”
It’s “below the line” and “above the line.” You have to win both value flags in the middle of the process. Don’t think one value prop is better than the other. They are both important.
The Next, Next Tool
In the middle, make sure you’re in control of the process. Provide the next step and then follow up with another next step in a set period of time. This shows you’re being intentional and directional.
Maximum Influence by Kurt Mortensen
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.