We all hear about making yourself different to stand out from your competitors, but how do you really differentiate yourself without having to color your hair purple?
Our guest today is Jeffrey Shaw and he’s going to talk about how you can make yourself more marketable by discovering what makes you different.
A former photographer, Jeff is now a professional speaker, an author, a business coach, and a podcast host. This is Jeff’s second time on the show where previously, he talked about Selling the Intangible.
Here are the highlights of my conversation with Jeffrey:
Redefine Your Niche
Jeff believes in the diversified model. Instead, redefine your niche. It’s not the one thing that you do. It’s not the one thing you stand for. It’s not the one audience you serve. The new niche is the space you own. What are you the category king of?
How to find your new niche:
Figure out what makes you different. What makes you different makes you marketable. Every day we’re competing to rise above the noise. Really dig deep and figure out what really makes you different.
How to make yourself different:
Great insights into BRANDING:
Understanding your customer’s LINGO
How to get ahead:
Embrace the idea that your business should not follow the 80/20 rule. Make 80% to 90% of your clients your ideal customer. This makes your business predictable because you know exactly the lingo of every person walking in your door. You know how to communicate with them. You get the best results with the least amount of effort.
The 3 I’s
Look at these three I’s to give you a one-of-a-kind perspective about what you do.
Jeff’s Major Takeaway:
Get out of the mindset of selling and into the mindset of moving people. Sales is moving people from one place to another. It’s about moving them from indecision to decision. It’s about moving them emotionally. It’s about knowing and caring so deeply what’s best for people that you want to slowly bring them to where they could best be served. And you do because you’re committed to service and moving people.
Get The 12 Must-Have Mindsets for Uncommon Entrepreneurs on www.musthavemindsets.com
Listen to Jeff’s podcast, Creative Warriors
Think and Grow Rich by Napoleon Hill
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.