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The Sales Evangelist

Prospecting, Sales Tip, Role Play, Donald Kelly As a salesperson or an entrepreneur, you have to be consistent if you want to see significant results.

Today, I’m sharing with you some insights into how you can become more consistent in your efforts to finally achieve your goals, make sure each call counts, and get the close that you want.


Practice is key.

Write out your sales message.

Make sure you message is consistent. To make it ingrained in you, do role plays. Say, your message is towards an executive or the end user, your product may benefit all of them, but the way each of them utilizes your product or the reason each of them is going to purchase your product is going to be totally different.

Tweak your messages accordingly.

While the end user may use the product, the decision-maker may only see the benefit behind it without necessarily touching the product. The same holds true for the influencer who may not necessarily use your product. Therefore, write your message out and tailor them according to your specific prospect and practice it.

Record yourself.

Take 20 minutes a day to practice it by yourself or practice it with a co-worker. Use your phone or download an app for free so you can record yourself. Or leave yourself a voicemail to check how you sound. Practicing that part alone is something that can help you tremendously. Or leave a voicemail to a friend or coworker or boss and see what they think about how you sound on the phone. Then figure out what element you can add to that.

Figure out the unconsidered need.

This is something that a buyer doesn’t necessarily know is a problem but you’ve recognized it as a problem. Perhaps you’ve worked with other companies and you’ve seen the same trends, issues, and difficulties then you can bring in that information and share it. Probably share a statistics to make your message more compelling.


In your role play, find out how you can add value to them. Find out how you can progress the sale from the presentation and transition it into fully converting them on board. Practice not just in the field but at home and with your co-worker. Again, spend 20 minutes a day. Wherever you have the biggest challenge in your sales practice, keep practicing it. The more you do it, the easier it gets for you.

Maximize your time.

Try to free yourself from distractions and utilize your time in  a way that’s going to be more effective towards your performance.

Today’s Major Takeaway:

The best way to see predictability is by being consistent. Master your messaging. Master some of the objections and challenges. Master your question-asking. Master the way you convert. Master how you utilize your time. The more you can practice, the more you can become perfect in your role plays, the better you can perform in the field.

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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