In Pricing

Pricing, Donald Kelly, The Sales EvangelistScared of putting your price on your website? Some entrepreneurs I know are afraid of putting their coaching prices on their website. I had a fair share of that fear too because I thought I was going to push people away or they won’t want to talk to me anymore.

Your time is valuable.

As an entrepreneur, you’re basically doing everything in the whole organization so you can’t waste your time on people who are not going to be a fit for your business. The good thing about setting a price on your website is that people who wanted it and are a good fit for it would be the ones to reach out to you.

What went wrong?

People told me not to put a price on the website and so I did but it essentially dried up my sales leads for coaching. People stopped asking or having deeper conversations. So I had to find my leads through other resources.

What I had to do to overcome this challenge:

But guess what happened when I finally put my price back on the website? It was like turning the faucet back on and people started to inquire more about coaching. People started to set appointments with me and have conversations. Then out of those who inquired after researching and reading the information on the coaching page and have been able to get on a call with me, about 99% of them became clients.

The Power of Empowerment and Giving Value

They saw the price. They knew what it was and knew the value in it and saw the services, they got all the information. I empowered them beforehand. The funny thing about many people is that they get you on a consultative call or a discovery call and a chat with you. Then they would try to sell you on the call to get their product or service. Instead, bring value to the table. In my case, I give value through this podcast or through my online workshops, or through the TSE Hustler’s League, and some of the other free content we give out. That said, people were able to experience the kind of value I bring. Then they would decide to go into the funnel and find their options and choose whatever is in their price range.

Another thing people don’t want to put price on their website is because they’re afraid of losing opportunities but you can’t lose something you’ve never had. You never had the business to begin with in the first place. And who said that individual would have bought from you? You can’t predict it actually. Just present the information so when the time comes for meaningful conversation, then only meaningful conversation happens.

Today’s Major Takeaway:

If you have a set product price, don’t be afraid of advertising that price on your website.

Episode Resources:

Maximum Influence by Kurt Mortensen

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