Today’s guest is Kathy Chiang and she shares with us some insights into understanding the voice of customers in your data and how you can take that data and help you make better decisions when it comes to selling.
Kathy works at Wunderman Data Management where she does marketing, real-time marketing analytics, and digital marketing for customers across the globe.
Here are the highlights of my conversation with Kathy:
Strategies for understanding the voice of your customer:
Process your data and put it into data visualization which has now become more automated and easier to use. Get that data into a database and structure it so you can connect it to other systems across the organization. There are data visualization programs available such as Domo, Beckon, or Looker and pass them onto your database that can spot trends and even merging trends so you can try to get ahead of that.
How sellers can use data to sell better:
Kathy’s Major Takeaway:
Give your customers a seat in the business. Make them a part of your business. You think you know your customers want and then you end up forcing them. Close that loop by tapping into data and bringing that back into the process. Then give your customers voice in your business and you’ll get rewarded for it.
Check out Kathy’s book here, Monetizing Your Data
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.