In Sales Training

Donald Kelly, Curiosity, Sales PodcastNeed help with your cold emails? Today, I’m going to talk about some of the things I’ve seen that can help you to be effective with cold emails.

Less than 10% of targeted emails are opened so if you’re sending 100 emails, less than 10 of them are going to get open. Executives get many different emails from all different angles and your email is probably going to get buried so you need to stand out.

How to make emails that stand out:

  1. Subject line

The subject line has to catch your attention because this is the first thing they’re going to see. According to MailChimp, the subject line is not effective in telling the message of what’s actually in the email. So make sure your subject line ties to the actual message.

Don’t just jump out and start pitching either. Make them curious and provoke them enough to open the actual email. Find a way to make it personalized. It has to be something that resonates with them.

  1. Opening sentence

Your opening sentence has to tie into your email’s subject line. Don’t send a long email.

  1. The “F” Form

The key is to make an email that forms like the letter “F” where the first line is a little bit longer than the second line is a little shorter and then the third and fourth lines are shorter.

  1. Call-to-Action

The call-to-action must be something that’s going to provoke them to do something. You want them to hit reply.

  1. Keep it simple.

Keep your emails like a text message so it’s easier for the prospect to reply to you. Just give simple facts.

  1. Avoid sending “personalized” generic emails.

When sending those personalized generic emails, make sure it looks really personal. For instance, people use a tool to scrape their LinkedIn accounts and then send an email with your full name on it that says “Hi Donald C. Kelly,” Just take off the C and just put Donald.

  1. Figure out a way to tie what you do to how your prospects make money.

Show how you can add value to your prospect.

Today’s Major Takeaway:

The simpler it is the better. The easier it is for them to hit reply, the better. Grab them at the beginning. The subject line must be catchy. Make your email look like an F and have a simple yet powerful call-to-action.

Episode Resources:

The Sales Development Playbook by Trish Bertuzzi

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