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The Sales Evangelist

  Allen Brouwer, Donald Kelly, The Sales Evangelist Podcast We’re basically in the middle of the year, how’re your sales going? Are you slowly finding yourself in a rut? Especially, if you’re not where you want to be at this point, this episode is going to help lift your spirit up. Allen Brouwer is going to talk to us about motivation and setting goals.

Allen is the co-founder of BestSelf Co., dedicated to helping people become the best version of themselves through productivity, performance, and positivity.

Here are the highlights of my conversation with Allen:

Don’t be inundated with the news.

  • Only consume a bite-size portion of the new. A lot of them are made-up propaganda to capture your attention.
  • Allen uses Amazon Echo that features flash news briefings without going down that rabbit hole of being inundated with all the propaganda and nonsense.

The Feast and Famine Cycle of an Entrepreneur

Allen walks us through that time when he had -$44 in his bank account and swore he will never be in that situation again. That was the turning point of his life.

Strategies to get out of your own rut and keep that positivity:

  1. Change your mindset.

Realize that the only person who can change this situation is yourself. Do everything in your power to get yourself out of the situation.You can’t rely on anybody else but you.

  1. Have a morning routine.

Start your day off on a positive flip to set yourself up for success. Through research, mentors, books, and seminars, Allen found that a lot of successful people have a morning routine. This is something you do each morning that you have on auto-pilot that covers your mental, physical, emotional, and spiritual well-being, all in the morning. That way, you’re not worried about it later on in the day and just focus on work and getting everything you need to get done throughout the rest of the day.

  1. Write down your goals each and every day.

When you do this, your subconscious can pick up ideas of how to get to that goal whether you know it or not. Plus, New York Resolutions don’t work. So how do you get out of that procrastination mindset?

Change how long the goal setting process is. Thirteen-week is ideal which is roughly 3 months and it’s one-quarter of the year. You can base your business based on quarterly results and outcome.

  1. Set a 13-week goal and work your way backward.

This way you’d know what you have to do each and every day to get there. The reason we do 13 weeks is that it’s far enough ahead where we can make progress on it and close enough where we can see the end in sight. So there is no time to procrastinate because it’s too close but it still gives us that runway to pick up some steam and some momentum.

  1. Establish your baseline and deconstruct it backward.

If you’re just starting out, take action and figure it out. But if you already have an established business and you know what your baseline line, that helps tremendously. Then set x number of clients by the end of thirteen weeks. How many consultations does it take you to close a client? Then how many phone calls do you need to have in order to book those consultation meetings. Now you know how many phone calls are needed to get those number of consultations in order to get the x number of clients you need.

Reverse engineer that back even further to how many phone calls you need a minimum to make each day to make that number of clients.

Allen’s Major Takeaway:

Believe in yourself. Take 100% control of your life because you’re the only person who can do it. Be positive. Put together a plan for what you want your life to be and then surround yourself with the people that will help you get there. Have all these and you can do whatever you want, whenever you want, how often and however much as you want. That’s a life of abundance.

Episode Resources:

Find out more about Allen on www.turnonthehustle.com and this will lead you to his free private group and visit www.BestSelf.co or connect with him on Facebook.

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Amazon Echo

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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