Lead generation is one of the major challenges we have as sellers and you can actually improve the way you generate leads through thinking smarter, not working harder.
With the launch of our new website, we will be implementing a technology that will help us communicate better with you and also find a way for us to generate in-house leads.
Be a “smarketer.”
This term, which I got from Marcus Sheridan who was one of our past guests, refers to the idea of the evolving role of sales professionals. We can’t just do the same old things and expect to close deals. New things have to be done. We have to figure out new ways to be able to keep on the forefront of our prospect’s mind and to help them convert.
Join the Summit of Content Marketing!
It’s an online, worldwide conference featuring over 100 speakers happening on May 22 to June 02, 2017. Registration fee is $199 before May 8 and $299 afterward. I will be one of their speakers where I will talk about using bots and messenger so you can generate more leads.
Today, I’m going to share a few tips on this topic so you too can implement this into your system
Not All Leads Are Created Equal: It’s Time to Use Bots!
Sometimes a lead comes into your funnel as given by your marketing team but you haven’t really qualified them. Why not prepare your website in a way that instead of having your sales go out and make the calls right away, you’re able to qualify them by using bots?
Basically, a bot is an animated sequence of messages that will allow you to initiate the conversation and qualify someone. For instance, you’re getting ten people subscribing to something on your web page and instead of you calling all ten of them, you can actually let the bot engage with them. Now, your salespeople don’t have to waste their time on leads that don’t match up to your ideal customer. The bot can notify you or you can follow their messaging to see word triggers at certain points in the conversation.
Use of Messenger Apps
Since 2015, Messenger apps have had more active monthly users than social media platforms. Whether it’s Facebook Messenger, WhatsApp, Snapchat, etc., they’ve actually out-beaten the big four social media networks as far as active users, which means people are now communicating with each other via messaging.
It’s important to take note of trends so you’re able to get ahead of it. Email marketing, for instance, people used to be so apprehensive about giving out their email addresses. Today, however, we utilize email both for personal and business purposes.
Now with the messaging apps, people are utilizing them for all purposes, not only personal but also business-wise. Another stat showed that Facebook has around 1.2 billion people utilizing their Messenger app. That is such a significant number. People want to communicate quickly and easily.
Tying this back into lead generation, consider using a Messenger app to communicate with your customers. Instead of just sending emails, send messages through Messenger.
Benefits of Using Messenger:
- It’s more personal.
This would feel more authentic instead of an email that goes into the inbox and people would be more skeptical towards it.
- It’s easier.
Obviously, it allows you to directly connect with your prospect and have a chat with you. It just makes things so much easier for you. It’s more of a less formal way of doing things and you get a quick response too. You can get them to instantaneously connect with someone on your team and vice versa.
- Engage in conversations.
A lot of major companies are now utilizing this technology. Through bots, they’re now able to engage in conversations and basically tag you in whenever you need to come into the conversation when the leads have now qualified. This also makes it easier for your customers to get information quickly. Then you can find out instantaneously if someone is interested in your product or service.
Today’s Major Takeaway:
Think smarter instead of working harder. Utilize these trends coming out which have been tested and proven. We have used them in our webinars/live events and the results we’ve gotten so far are pretty cool!
Summit of Content Marketing (May 22 – June 02, 2017)
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