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The Sales Evangelist

How about cherry-picking customers to make sure you get the right actual ones? Today, I’m answering the question: When do you now NOT to bring on a client?

So here are some signs that you probably should not bring them on:

  1. They don’t have the money.

When I was first starting out in the software world, I was so afraid to tap into the big fish that I focused on the little guys. Then I realized it just gave me so much work. They didn’t have much money so they were more afraid of losing or messing up. That’s understandable because when you’re broke, you get scared, right? Hence, these kinds of customers are going to have issues on everything.

  1. You just don’t see yourself getting along well with them.

Many customers are nitpicky on so many different things. There is a difference between personalizing and helping a paying customer than a taking customer. In this business, your job is to generate revenue while helping people. Money is the lifeblood of any business. Seek for long-term relationships. Is it someone you can get along with and have a long term relationship with?

  1. They complain more than your average customers.

Look at the number of complaints or modifications before they even start with you. If this number exceeds the average customer has, then you have to keep your stats and let these people go.

  1. They’re giving you so much headache.

Always think about this long-term. Are they going to be more profitable in the long run? Or are they going to take more from your business than they’re actually bringing into your business? This applies to relationships as well.

Today’s Major Takeaway:

Seek clients that will be able to enrich your organization. Is this someone you like and can build a relationship with? How many complaints do they have? Do they have the budget and the money? Are they in for the longevity?

Episode Resources:

How to Win Friends and Influence People by Dale Carnegie

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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