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The Sales Evangelist

Today is yet another episode of Sales From the Street but I will be the one on the hot seat today as I share with you a crazy experience.

Taking My Client to a Game

Back in software sales where I worked as an Account Executive, our company had just partnered with a data center and they’ve hosted parties every once in awhile. In one of the parties they did, they hosted an event at a Miami Dolphins game. My wife and I went to the game and sales reps each had the chance to invite a few people from their respective territories. So I invited one of our top clients.

As it was nearing the end of the night, I and my wife, along with this client, went out to look for our car in the parking lot and we found it. In fact, we almost called the cops thinking our car was stolen since we found ourselves in the wrong section.

She Jumped Out of the Car!

So we got in the car with this client so we can take her to her car but they blocked off so much of the parking lot. Now my client was beginning to freak out but the cops continued to block us off and had us all funneled to get back on the highway. The next moment I looked back of the car, the lady was just jumping out of the car, on the highway, and walked across the parking lot.

In my head, I was just worried that we’ve lost this client. I was freaking out now and my wife too. We tried to find her but couldn’t. I tried to call her but couldn’t get a hold of her. Later on, she called to tell us she found her car and got home safely.

I felt so bad the whole evening and the next day as I walked into the office, everything was just fine. I called the client and things just worked out fine.

Understand Your Clients on a Deeper Level

The moral of the story is that sometimes you’re going to have situations gone wrong no matter how hard you try to do good or make things work out. Things are going to get crazy and sometimes clients are different than they are in the office.

The biggest lesson I’ve learned is to make sure you know your clients even deeper so you get to understand their personality better.

Today’s Major Takeaway:

When you have accounts to manage, you have to know your clients on a deeper level so take that time to get to know them better.

Episode Resources:

The Sales Development Playbook by Trish Bertuzzi

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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