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The Sales Evangelist

Joe Gianni, Donald Kelly, Swagger: The "Way of the Sway" to Sales and Life Success, Imagine becoming the number one sales producer at a billion dollar company in just 6 months. How do you even do that? Well, lucky you because today we have Joe Gianni on the show and he’s going to tell us exactly how he did it.

Whether you’re new to sales or in a sales leadership role or even when you’re not in sales yet, you can still take principles from his experience and apply them into your life to see remarkable success.

25 years ago, Joe started his sales training and leadership training company. He had a unique way of building sales forces and individuals, took it to market, and it was picked up by major players across industries. Joe is also the author of the book, Swagger: The “Way of the Sway” to Sales and Life Success, which has recently just been released but is now gaining positive reviews and recognition.

Here are the highlights of my conversation with Joe:

A lesson from Joe’s coolest sales experience as the customer:

We, as sellers, are dream-makers. We help other people make their dreams become a reality which is a unique calling.

The impetus behind writing his sales book:

  • Sales is what he has the most passion about and it’s what his multi-million dollar company is built around.
  • Right out of college, he wasn’t interested in finding a job but he had a mission to find a mentor knowing he was going to start his own business someday so he really needed to learn how to sell.
  • Joe’s mentor has a unique insight that revolves around transcending the traditional development of a salesperson which is heavily steepened skill and sales process training in order to develop the belief system of an individual that enters the world of sales and how to leverage that into a way that enables them to quickly master fundamental skills and become a master executor of those skills. Writing his book was, therefore, his way to get this out there on a global level.

Why so many sellers never become top producers:

  • They are not properly developed. They themselves don’t even know what’s missing. .Most of them look for shortcuts.
  • There is a formula that is missing in the sales discipline which is to help people understand that the biggest producers in every industry are not being adequate or ample at fundamental skill sets but one’s mind has to be ready to take that journey.
  • You have to take a journey from within your own thinking. Get out of your own way so you could do the things you need to do when it comes to mastering the skills, that you would not do them without the right mindset or core belief structure.
  • Sales is a good 80%+ mindset, proper belief and convictions and about 20%-25% on the skills and process side.
  • Most people never become masters of the fundamental skills because they’ve never become a master of their own thinking first.
  • Understand that both mindset and skills are critical to achieving success in anything. You have to dream and think about the bigger business.

Joe’s Secret: Fundamental Training Mixed with Belief Training

If you want to kick your sales force’s productivity to the next level, you’ve got to kick their belief system to the next level first. They have to have a bigger conviction of who they are and who they want to be in life first then you can teach them fundamental skills. (That’s why they haven’t mastered those fundamental skills yet!) They have to understand the need to become the best at whatever those fundamentals are for their sales profession.

The formula is to develop the right mind structure first and then leverage that mind structure to become a master of the sales process.

Joe’s strategies to become the #1 top performer in a billion-dollar company in six months:

  1. Seek out the top producers in the company.
  2. When you found the best, shut up and listen to them very intently about what they did and how they did it.
  3. Ask them good questions about how they qualified or how they presented or close or handle rejections, etc. Take mental and copious handwritten notes.
  4. Ask them what they believe about themselves, the industry, and their clients and prospects.
  5. Look for that belief set and then duplicate that so you mirror these people in skill and strategy as well as in belief and conviction. When you can do that then you can duplicate that success at an extraordinary pace.

Joe’s Major Takeaway:

Walk with swagger and the path to swagger is a discovery path you can take anytime you’re ready to discover your own thinking and what you’ve come to believe about yourself, your self-efficacy, and career sales and really truly refine that and develop powerful thoughts, powerful beliefs and convictions and then go back to the fundamentals of your trade as if you just started today. Master those fundamentals with the right mindset.

Episode Resources:

Get connected with Joe Gianni on LinkedIn or visit his website at www.2logical.com.

Check out Joe’s book,Swagger: The “Way of the Sway” to Sales and Life Success

The Sales Development Playbook by Trish Bertuzzi

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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