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The Sales Evangelist

Scared of using the phone? A lot of misconceptions about using the phone are floating around these days and today I want to shed light on this.

From entrepreneurs to sellers, from the newbies to the oldies, so often I find that sellers are afraid of using the telephone because of the stigma built around that.

The Stigma of Using Phones

Today, we find all kinds of folks who don’t actually know what they’re doing, calling and blabbering, showing up and selling things prospects don’t even want. As a result, prospects no longer want to pick up the phone and somehow this has created a stigma that the phone just doesn’t work anymore.

A Shift Towards Emails

Then emails came along which have been found to have better response rates. It’s quick plus you can hide behind the email you sent so you don’t have to worry about being rejected. And so everyone now just gravitates towards the email over using the phone. Or they just go to LinkedIn to connect or Twitter, or to whichever platform possible.

However, there is still a great number of opportunities once you’re able to use the phone effectively. A lot of people are so used to their fear of using the phone that those people who know what to do on the phones are actually seeing great results. How about giving it a try?

How to Use the Phone Most Effectively:

  1. Get a proper list of your ideal customers.

Make sure you have a list of people you know are a good fit for you. Call those who fall into your sweet post. Focus on your Dream 100 list consisting of people you’re going to reach out  to.

  1. Voicemail still works, but make it personal!

Stop leaving those generic voicemails that people don’t want to hear. You have to leave a voicemail that stands out from the pack and you can do this by making your voicemail personal. Make it simple, keep it about 40 seconds. Give something that is personal and show that you did some research. Don’t make it about you. Instead, speak to their needs and what you can do.

Today’s Major Takeaway:

Don’t be afraid of using a variety of things. Don’t be afraid of using a voicemail. Don’t be afraid of using the phone. Don’t focus on you. Focus on them!

Episode Resources:


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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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