A few areas where you can focus on details:
- Qualifying
Get a better grasp on not only their statistics but really dive more into the challenges they’re facing. This way you can put together an even more compelling solution. You can be technical, but if you’re able to do a better job of getting the details out of them, every account would be a slam dunk for you.
Do a better job on the front end by really uncovering all their pain and most importantly, getting them to feel it. Help draw out emotions from them.
- Presentation
Make sure your prospects understand your product and what that means for them, exactly what value you’re bringing to the table. Make it seen in their mind why it’s important for them to have your product or service. Paint a picture by telling a story.
Stop assuming your prospects already know these things and they understand. Go deeper into details and when you do that, you get better results.
The Principle of the 5 Why’s
This was originally conceptualized by Toyota but this principle has been used by a lot of companies today because it’s so effective. The idea behind this is to dig into the details. For each problem, ask why five times so you can go deeper to the core root of the problem until you can offer a solution.
For example:
A person drives into work and gets a flat tire. Most people say you need to get the tire fixed. Instead, ask yourself…
- Why did you get a flat tire? (I hit a pothole.)
- Why did you hit a pothole? (I was driving fast and I didn’t see the pothole.)
- Why were you driving fast and didn’t see it? (I was late for a meeting.)
- Why were you late for a meeting? (I didn’t set my alarm clock.)
- Why didn’t you set your alarm clock? (Because I was lazy and went to bed early so I didn’t have the time to set it.)
The deeper you go, the better you understand. The root problem here is that this person is unorganized. For sure, there’s going to be another issue other than the pothole.
Today’s Major Takeaway:
Dig down into the deepest level of your customer’s whys. Go into the details.
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