Today’s guest is Carolin Soldo, a business coach who works with women, specifically, who are very passionate, highly skilled, and with the desire to bring their passions to the world.
Along with her husband, Carolin immigrated from Germany into the the United States initially working as a telemarketer and her husband as a machinist. With zero business background, she and her husband put up a business literally from scratch. Fast-forward to now, their business has grown to making $3 million in revenue in 2016 with 14 employees.
Major Health Transformation
Meanwhile, Carolin was in the financial services space but she was no longer feeling the drive and started to grow overweight over time. Then a major health transformation happened. She shed off 80 pounds in over a year and decided to really change her entire life as we as her family’s. Hence, the birth of her passion for health.
Out of the Corporate Grind
She then started to become a health coach on the side until she finally took the leap to do coaching full time. Over two years ago, she pivoted her way into becoming a business coach where she now works with women in various fields of their coaching career.
Here are the highlights of my conversation with Carolin:
Strategies in creating a business with zero background:
- Ask experts.
- Google things.
- Figure things out
Some insights drawn from Carolin’s inspiring story:
- You have to learn to do things with fear.
People often don’t take action on their dreams and it’s all because of fear.
- Be passion-driven and purpose-driven.
Use your passion and purpose to fuel yourself to do things with fear.
- Take your fear and make it work for you.
Turn your negative energy into positive energy. Always think about the impact you can make and how people can learn and grow from it.
The best ways to acquire new business:
- Bring your business online.
Use social media advertising as well as traditional online advertising.
- Create webinars and automate them.
Target your webinars to people using social media. These people will then be added to your email list. This leads to them booking calls.
- Use the calls as an opportunity to enroll a new client.
The more sales calls you have in your business, the better you’re going to do. Sales calls are the lifeblood of a coaching business.
- Use analytics.
Pay attention to the statistics to help you improve your funnel, tweak it, fine tune it, and optimize it.
Reasons for failure of converting leads:
- Syntax: When you wing a call
There are certain sections in a sales call that you want to hit (rapport building, exploring their pain, etc). Master that syntax and then it’s all about you and the mindset.
- Confidence: Lack of belief in your products.
You always have to be certain. Believe in your product and that you can deliver results.
- Energy: Being clingy and desperate
No one wants to spend time with a clingy, convincing type of energy nor would they want people who are too interrogative, just checking off boxes and moving along with the script without even caring.
Strategies in asking for the high price:
- Re-frame what you’re pricing out.
Instead of pricing by the hour, price by the result. Look at the lifetime value of what you’re delivering. Look at the impact you can make to your clients.
- Focus on value.
Price wouldn’t really be an issue if you can let them see the value of what you can offer. Understand what you’re really doing for people and what their pain points are.
Carolin’s Major Takeaway:
Sales is fun! Restructure and reframe how you think about sales because sales calls are actually fun since you’re making new connections every single day. Most importantly, you’re opening the door for people to change their lives with your product. Rewire your mind and get excited in the morning. Then the right people will show up. Sales is really being of service to the world.
Connect with Carolin on www.CarolinSoldo.com or on Facebook. Sign up for her brand new seminar, The 5-Step Strategy I Used to Build My Coaching Business Online and Go From Unknown to 6+ Figures in Less than 12 Months, just go to www.CarolinSoldo.com/passion.
Check out Carolin’s yearly event From Passion to Profits Live
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