I have a friend talking about going into a new industry and start up a business. He is actually an exceptional seller and author so I know he could surely go out there and do a really, really good job. The challenge, however, was his idea of creating an online course. And while a lot of people become successful at this, many are still having a tough time doing it with only meager results. What could be the reason for this? tn74sdjj
Sales Professionals are NOT Marketers, Marketers are NOT Sales Professionals
Online selling is a different beast compared to traditional selling.
Marketing focuses on campaigns which are long term. Marketing’s job is to find leads they can bring into the funnel which sellers get connected with to turn these leads into clients. Sales, on the other hand, has a relatively shorter process.
In marketing, the content you create must be something enticing enough for customers to open your email or for them to keep coming back.
eLearning is an online marketing strategy. Your sales experience does not matter. As a sales rep, you’re not going to be as successful at it than as a marketer. Hence, you have to think like a marketer. Without expertise and clearly understanding how to create the funnel or how to create the proper cadences and all the technical know-how, you won’t be successful at it.
Having good marketing knowledge
Sales professionals and marketers are two different beasts. That’s why most traditional sellers who try to do online selling fail. Having good marketing knowledge is key.
Can you learn this stuff? Of course!
You have to understand both roles to be effective. You have to be a hybrid of sales and marketing. Understand the funnels and how to build them. Understand how to nurture your lead and how to create compelling content.
Admit that you’re not a marketer or that you’re not a seller.
When you try to get into a new space coming from traditional sales or traditional marketing, you have to recognize that it’s not your forte. That’s the first step. Then you go from there and do what you need to do to develop and improve. Otherwise, get someone who can do it for you.
How to improve in your selling:
Join mastermind groups such as the TSE Hustler’s League. Listen to podcast. Read books.
How to improve in your marketing:
Go to expert marketers like Ryan Deiss or turn to organizations that can give you the marketing expertise like HubSpot. Get certified and learn all the things out there.
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