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The Sales Evangelist

Bernie Cronin, Donald Kelly, The Sales Evangelist Podcast Being in sales, you have to play multiple roles. It’s more like a “one man theater act” where you have to play the parts of the actor, the producer, the scriptwriter, the director, and everything else.

My guest today is Bernie Cronin and he shares with us some problems most salespeople encounter as well as some weaknesses and reasons salespeople fail. Bernie also talks about how theater and sales are alike.

Bernie was actually my first sales trainer, the first coach we’ve ever had in my previous company and he has helped us transcend in our performance. Almost everything I know when I started off in sales was because of him.

Bernie is a speaker, a coach, and author of the book, Showtime!!! Celebrating the Actor in YOU! where he demonstrates how selling is like a theater performance.

Here are the highlights of my conversation with Bernie:

How selling is like a stage performance:

  • There is a message you want to leave to your audience.
  • You have to be prepared with the different roles that you take on.
  • There is an opening, an end, and a walk-away point.
  • Sales is all about improv.

Common Problems Most Salespeople Encounter:

  1. Difficulty in creating the proper mindset

If you don’t believe in yourself, your product, or your company then you can’t sell something. Always be learning and growing no matter how long you’ve been in the business. Believe in the value you bring to the table because clients can see right through you. Believe in your product. Believe in your company. Be around winners who truly want you to succeed.

  1. Not having written goals

90% of written goals are accomplished. Most people’s goals or plans are merely dreams. Writing your goals down makes it more realistic. It serves as your road map or compass to help get you to where you want to go.

  • Create SMART goals (Specific, Measurable, Attainable, Realistic, Time-bound). Follow them.
  • Have an accountability partner. Share your goals with someone to make yourself accountable.

The 3 x 9 Rule

Make 3 calls before 9am everyday and you’ll grow your business by 20%

The “One More Call” Rule

Make one more dial before you leave the office and that’s 240 dials a year!

3 Main Reasons Why People Fail in Sales

  1. Fear of rejection
  2. Fear of failure
  3. Fear of success

3 Heavy Weaknesses of Salespeople:

  1. Our buy cycle

At a subconscious level, we sell the way we buy.

  1. Need for approval

You don’t need it!

  1. Talking about money

Many of us grew up in families that didn’t talk about money and sometimes we have to talk about what’s the substantial amount of money to us. Once you overcome this, you’re able to create value of your product. You have to talk about money at some point in the sales process.

Episode Resources:

Showtime!!! Celebrating the Actor in YOU! by Bernie Cronin

The Alchemist by Paulo Coelho

Feel the Fear and Do It Anyway by Susan Jeffers

Connect with Bernie Cronin via phone 954-295-9202 or send him an email at bernie@berniecronin.com. Visit his webpage www.berniecronin.com and get access to his book.

Get a free audio book download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

What do you like about our podcast? Kindly leave us some rating and/or review on iTunes. This would mean so much to me.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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