Do you find it difficult to connect through emails? In today’s episode, we’re showing you how using video in your emails can drastically increase your response rates. In this day and age where everybody’s going visual, it’s high time to take your selling to the next level.
Our guest, Steve Pacinelli is the Chief Marketing Officer at BombBomb, a software company that allows people to send video emails to make powerful connections early on in the sales process in order to close more business.
Here are the highlights of my conversation with Steve:
Why video is so huge now: Human Connection
Since the beginning, people communicate face-to-face and now we’re left with just text. So the human connection or transfer of emotion is removed out of the process.
With videos, you see someone’s face and hear someone’s voice which are important aspects of being human.
The psychology behind the need for face-to-face communication:
The Law of Reciprocity
Style of videos for generating replies, responses, and converting leads:
The 3-part framework for creating a great video:
*Speak with the lead with where they are in the process and not where you want them to be or you’ll only push the lead away. Give them the feeling that you understand where they are.
How you can utilize videos in group coaching sessions:
Send mass emails. Take the analytics of people who watch your coaching session. Then send out one-to-one videos to each person that engages and insert a call to action.
Other features of BombBomb:
The best times to use videos in a sales process:
Steve’s Major Takeaway:
You are the best sales asset. Sales is an emotional transfer. The side of the brain that makes buying decisions is the emotional side. While the analytical side of the brain figures out how you can get that. You cannot make human connection through text so get in front of more people and utilize your best sales assets.
Try out BombBomb and send me an email using it at firstname.lastname@example.org and tell me what you think!
The New York Times Article, The Epidemic of Facelessness
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.