As salespeople, sometimes you have to think as marketers so you’re able to do unconventional things which competition is not doing.
Today’s guest is Dr. Minette Riordan who’s going to share with us some key insights into what you can do to get the right mindset, money, and marketing strategies to rapidly grow your income.
Minette is an author, speaker, coach, and an award-winning entrepreneur. She had no knowledge about sales earlier and found herself out of business before she even started so she had to figure out how to do it. And it was until learning that sales is about service and connection which became a huge turning point in her life.
Here are the highlights of my conversation with Minette:
Why entrepreneurs have a hard time with sales:
- Not understanding that sales and marketing are key things in a business
- Not having a mindset of consistency and persistence
How to prepare for a sales meeting:
- Come from a mindset of being there to solve a problem for clients.
Be clear about the impact that your product or service is going to make.
- Learn your product inside and out.
Know who your client is and do your homework. Find out as much as you can about your client and their company ahead of time so you can clearly articulate why your product or service is a match for the problems they’re experiencing.
- Preparation is also internal.
How are you feeling today? How is your attitude impacting your ability to connect with people today?
Strategies for rapid sales growth:
- Have a plan in place.
Have a practical plan as well as a lifestyle plan. And how is that plan connected to your big dreams? Have those measures in place to always keep you motivated.
- Know your numbers.
Know what you need to make and who are the people that can help you get there. What kind of time, energy, and planning are you putting into cultivating those relationships? Track not just your financial numbers. but also the number of calls and emails. Deconstruct each of your conversations to help you improve your overall metrics of success.
- Notice the motivating factor that keeps you going.
The ones that shatter their goals year after year are the ones with the big visions and the ones who want more than just make their numbers. Why are you doing this?
- Detach from whatever the outcome is.
Even when people say no but you know you’ve done a good job of getting them to the point of making an empowered decision, then that no is just as good as the yes. Don’t get caught up in the no’s in your mindset. It’s okay to say no to clients. Being able to say no to a client means there’s a better one just around the corner.
5.Know inside out who that perfect client is.
Do not just look at their demographics but their psychographics. Do a personality assessment to help you know yourself really well and who you’re best at serving. Write down your ideal client profile to make your marketing and sales presentations so much easier. Actively looking for these people doesn’t mean you’re saying no to anybody else, but you’re just proactively looking for the ones you can serve best.
Minette’s Major Takeaway:
Be mentally prepared. Know what you’re selling and fall in love with what you’re selling. Get to know your client ahead of time as much as possible.
Episode Resources:
Get in touch with Minette and download her free book about the 5 Mindset, Money, and Marketing Strategies at www.rapidgrowthresults.com.
David and Goliath by Malcolm Gladwell
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