Prospecting should be done right so you need to have ideal people that you’re focusing on. And from there, this helps you with your messaging and in focusing on the things you need to focus on.
But first a brief outline of what we’ve discussed in previous episodes related to prospecting:
The Dream 100 – a list of your top 100 clients you want to target
The 10×10 – making at least 10 calls before 10am and getting into the habit
LinkedIn Sales Navigator – a tool to help you find amazing results on LinkedIn
Using Social Media as a Pitch Fest:
Many salespeople tend to use social media as an approach to sell their product instead of showing that they care about the customers and they want to help. It’s all about buy, buy buy!
What is the goal of Social Media then?
The goal is to meet new prospects that you can build relationships with. Do this 20 mins per day and you will see the difference.
Why are you on Social Media?
Your main purpose for being on social media is to provide solutions. You sometimes even give them a solution to a problem which they don’t know they have. Sometimes they’d tell you their problems too and you want to make sure you’re there.
How to use Twitter in social selling:
1. Update your Twitter bio.
2. Set the blog post feeds of key people on your Twitter account.
Find the blog posts of your 100 clients. Be a noticer and share their content. When they see you’re sharing their content, they would follow you and they would feel special you’re sharing their blog posts. Then you begin to build up your following.
3. Tweet and thank.
When somebody connects with you on Twitter. Tweet them to thank them for following you. The key here is to build relationships.
Episode Resources:
TSE Hustler’s League
Check out The Nancy Gaines Show and listen to Episode 99 where Nancy had me on the show which was a fun chat!
LinkedIn Sales Navigator
Check out our previous episodes on Prospecting:
The Dream 100
The 10×10
LinkedIn Sales Navigator
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