Today’s episode is Part II of the interview with DJ Shri where we talk about how you can master local advertising.
If you haven’t yet, do check out TSE Episode 454, which is Part I of this awesome conversation I had with DJ Shri where he laid out the framework of local online advertising.
Here are the highlights of my conversation with DJ Shri:
What is Social Proofing?
Who is somebody outside your business that has no personal investment in this that will vouch for you? An example of this is getting 5-star review on Yelp.
What is an Irresistible Offer?
Talk about something that removes that risk. So there is zero risk for the person. Tackle that objection first of removing the risk upfront then show them what you can provide.
How to be top-of-mind to your customers:
- Create your avatar.
Google on customer avatar worksheet where you will answer a list of questions to help you identify your customer avatar. The more detailed you can be, the better it is for you to sink into who your ideal customer is. Your avatar may change once you start your business and that’s fine.
- Use Facebook Ads
Facebook advertising is a good way to target your customers. It allows you to find out the interests of your customer avatar. Isolate you demographics. Isolate where your prospects are. Be careful as Facebook would try to make it super easy for you to buy their paid advertising because it’s not as easy. Take a step back and really figure out what is Facebook trying to do as they’re targeting really specific people. Don’t be afraid to target locally or at a state-level.
Here’s a trick: Find out a local business selling similar price point things even if they’re not your niche. Find out the local stores in your area that have FB pages. And understand that if these customers can afford say, a $5-$10 cupcake, then maybe they could afford a $5-$10 risk of whatever you’re selling.
DJ Shri’s Major Takeaway:
Go for something you’re passionate about. Sell with your personality. When you’re passionate about something and you really believe in it, that’s an authenticity you cannot fake. And that reflects to your sales pitch.
TSE Episode 454 – Part I interview with DJ Shri
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