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Today, you’re going to learn about using local advertising in your business to become successful. So I’m bringing in DJ Shri on the show who has been very successful in growing a phenomenal DJ company. He’s going to teach us how he was able to catapult his career locally into becoming so successful. Learn the importance of local marketing, how you can utilize social media so you can be the go-to person or company in your community, and some easy strategies that he has implemented which you can apply to catapult your own success.

DJ Shri used to work in Corporate America while DJ-ing on the weekends until one day, he DJed for a client at an event and after receiving great feedback, he then realized how music can change lives and so he decided to do this full-time and run a business around this specific niche. DJ Shri now teaches a course at www.marketingfordjs.com.

Here are the highlights of my conversation with Ralph:

How to become a sales professional in order to live as a DJ:

Sales is presenting your value to somebody. It’s presenting your value in your message to somebody. The better you can do that, the more value you can attach to yourself.

A Look into DJ Shri’s Framework:

1. Identify your audience.

Know who you should talk to and who you should not talk to.

2. Identify the problem and the desire.

Understand why audience need to buy it. Create more pain. People care about love.. They care about money. So be sure to touch upon these underlined tones.

3. Create a bond.
4. Present the solution.
5. Present your credentials.
6. Educate them.
7. Show the benefits.
8. Give social proof.
9. Create an irresistible offer.
10. Inject scarcity.
11. Remove all risks.
12. Call-to-Action
13. Have a question answered to answer all objections of your potential customer.

Education is crucial. Provide value.

You have to provide value upfront and education is the key. In paid advertising, you’re reaching out to a cold person. So you need to disrupt them by providing value through education. (Ex. 3-min Facebook video + webinar)

People buy benefits, not features.

If you’re thinking of doing a webinar, check out Mike Dillard’s course called, How to Create a 7-Figure Sales Presentation.

Check out Part II of this Episode next week…

Episode Resources:

www.marketingfordjs.com

The ONE Thing by Gary Keller and Jay Papasan

Mike Dillard’s, How to Create a 7-Figure Sales Presentation

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