Today’s episode is another snippet pulled out from the TSE Hustler’s League where we talked about how you can craft a powerful message that’s going to impact your ideal clients, that they will enjoy and that they can resonate well with.
Ways to Craft a Great Message during the Prospecting Stage:
Identify the people involved in the buying process. Those people call the shots, whether it be the VP of Sales, or the CEO, or the procurement department.
Tie it back to something interesting about them. Is there any other nugget that you can use within the conversation?
Find a way to share a problem, a solution, and statistics that you can incorporate to tell a story.
Your next step is not the sale. It’s just to get an appointment to the next step so you can dive in deeper.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.