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The Sales Evangelist

Income Goals, Passive Income, Goals, Positive Thinking As salespeople or entrepreneurs, we all want make a lot of money. The irony of it though is that many people think they don’t deserve to earn a certain income level. Or they have this limiting belief that they can’t accomplish it. Well, it’s about time to stop that trash talk and start earning the income that you deserve. Two more months to go until this year ends so let’s finish up the year strong and with the right mindset.

Today, my guest, Kat Loterzo shares some great practices around money to guarantee you’re about to accomplish your income goals.Kat is a writer, speaker, and a mentor where she helps driven entrepreneurs and leaders who identify themselves as the 1% within the 1% who have big dreams, want to make millions, and change the world and Kat helps them realize that what’s inside of them is real and that they can make a huge amount of money and make a huge impact on the world if they just follow what’s within.

Here are the highlights of my conversation with Kat:

The first steps in your quest to increase your income:

  1. Get clear on your outcomes.

Have that vision in your mind of what exactly the outcome is. Money has to be purpose-based. Money needs a home. You don’t have to spend it all. You have to invest of course. But don’t go not knowing where your money goes.

  1. Do your mental work first.

Before you worry about working and hustling, start from within. Write a journal. Do affirmations. Write into reality whatever it is that you want to come to life. Basically, guide your thoughts and consciously choose thoughts that are going to serve you. Think about the person that you want to be and you will ultimately create that into a reality. You need to do the action obviously but first see yourself as being that person and who will do the work.

  1. Practice this daily.

Do you money mindset early in the morning, every single day. Set all your goals and intentions even just for 20 minutes a day. Write your reality out over and over again and use this time to clarify things you’re not sure about. Write these down on paper or type it on your laptop or phone. Whatever medium you use, it’s all about making space for you to think.


Write your stream of consciousness – just writing whatever is in your mind. There is no wrong way to journal. Just let your thoughts wander and write down whatever pops into your head. Just let it out.

The “I am.” exercise

Write things like:

  • I am super rich.
  • I’m super famous.
  • I make more money everyday with ease.
  • I am making money from alignment.
  • I’m very wealthy.
  • I always pay my bills before they’re due.
  • I always make my money goals.
  • More money flows to me each week from alignment and from purpose.

Write things that are specific. Don’t force your mind to come up with the set outcome. Just try to focus on the bigger picture or the actual end goal.

  1. Do 10 sales activities a day.

It doesn’t necessarily have to be 10 but find whatever number is good for you. Write down what those activities will be for the day such as writing a sales page, write emails, or content, follow ups, brainstorming ideas, etc. So at the end of the day, you won’t have any excuse of not knowing what to do. Writing these things down on a spreadsheet to help you stay organized and on track. It necessary to track your goals. Again, consistency is key. Do this everyday to help you build your momentum.

Passion, Alignment, Follow Through

Sell things you’re passionate about. They have to be purpose-based and they have to be in alignment. It’s about how to make people buy but it’s about following through every single day and keep doing a mindset work believing that you can hit that goal.

Kat’s Major Takeaway:

Get your mindset into alignment and be able to see in your mind what you want to see in reality. Whatever you believe, that’s what’s going to come to life. If you’re struggling to make the money you want, before you worry about doing the work and trying to sell more, get really fixated on creating a mindset for success.

Episode Resources:

Get connected with Kat Loterzo on www.katloterzo.com and take advantage of the huge amount of resources over there (talk about 8,000 blog posts she has written over the years). Follow her on Twitter @katloterzo.

Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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