The upcoming semester of the TSE Hustler’s League is happening in January where we’re focusing on how to build value with the prospecting to continue having solid relationships with them.
Strategies for effective cold calling:
- Understand the ideal customer.
- Find out the issues they’re facing that they don’t know about but are affecting them.
- Get the appointment
Too many salespeople are having trouble with this that’s causing anxiety, fear, and worry to creep in. Why? Because they’re used to the traditional model of cold calling where you get a phone book, make a call, and get an appointment.
The cold calling landscape has changed now. The best way to do this is to personalize your message.
The Golden Rule is…
Treat others the way YOU like to be treated.
And the way everyone wants to be treated is to be treated personally.
The Platinum Rule is…
Treat others the way that THEY would like to be treated.
What’s in it for them?
Don’t just go out there and broadcast your message. You should be able to convey what’s in it for them. Figure out a way to share to them that this is something for them. Stop pushing your own agenda and tailor your message to your customer.
Episode Resources:
The Power of Habit by Charles Duhigg
Create interactive presentations that customers will enjoy and remember. Get a full demonstration of Prezi Business and see the power it has in action. Just go to www.prezi.com/TSE to help you tell more compelling, value-driven stories to your prospects.
Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.
Podcast: Play in new window | Download | Embed
Subscribe: Apple Podcasts | RSS