In this episode, Johnson shares with us some insights and strategies that he has done to up his game and grow his company big time.
Here are the highlights of my conversation with Johnson:
Why many people don’t go for high ticket clients:
The mental block – people can’t believe that they can be paid such
What do people pay for?
They pay for RESULT. If you can move somebody from point A to point Z and move them faster and quicker than the person can move themselves then they’re going to pay you anything you want
How to get past this “limited” mindset:
- Believe that you’re able to give result.
Believe that what you’re offering can provide value to the marketplace. Your result can move the person to next phase of their life.
- Learn how to give people more value.
Believe in yourself that you can move somebody from Point A to Point B with what you’re offering.
Who are your high ticket clients:
- The person has the money to pay for your service
- The person must commit to their own result
How to find your high ticket clients when you start:
- Be clear on how much you want for your business.
- Create and package your product.
How much you want will determine how much you’re going to price your product service.
- Go online and begin to get people from social media platforms
Create an enticing lead magnet in order to get their email address. Invest in Facebook ads or Twitter ads because they give great returns.
- Build relationship with your clients.
People may not buy from you the first time so build that relationship with them by following up through email sequence.
- Sell a phone conversation first, not your service.
Don’t sell over the internet. For instance, a lead magnet can be an eBook and then invite them to a webinar. Don’t sell your service first but sell your conversation. You need to get them on the phone, not on the internet.
Biggest mistakes people make when going for high ticket clients:
- Never being clear about what you want.
- Not believing that what you offer can move a person from point A to point Z
- Not having any marketing or sales funnel/process
The power of a good sales and marketing system:
It has to consistently, continuously, dependably, and automatically drive leads into your business every single day.
Johnson’s Major Takeaway:
You should be paid at something for what you’re doing. You need to up your game and up your price as well.
Episode Resources:
Get in touch with Johnson at www.clientsattraction.com.
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