As sellers, we often come across the term “personal branding” but do you really understand its power and the impact it can have to your own success? How do you actually brand yourself in the most effective way possible?
That’s why I’m bringing in Regan Hillyer on the show today as she brings an enormous plate of good stuff onto the table so you can apply these things to your own sales process as we help you get started with creating your own solid personal brand.
Regan Hillyer is a coach, speaker, and an entrepreneur. She helps people unlock their mindset so they can have more success in their life and help them figure out their “why” and the message they want to share with the world, and ultimately how they can take that out, monetize that, and create a massive impact.
Here are the highlights of my conversation with Regan:
How to get your mindset and head right:
Everyone is selling constantly selling all the time. Because people are so used to people selling constantly, they make very fast decisions. You can lose someone in the sales process even in the first 3-5 seconds.
Get yourself out of it and spend 5 minutes snapping out of that state. Do whatever you need to do in order to bring yourself back.
Know your intention for the call, usually, it’s adding massive value and help someone shift through the next level.
Don’t slump down on your chair. Pick yourself up. Move yourself around and get some energy physically into your body.
You’re in control of everything that shows up in your life, your own emotional state, and your mindset. So you’re in control of the sale. Take responsibility for it. There’s nobody else to blame here but you.
About Regan’s book, Be Your Brand:
Why a book on branding:
Your first steps to be your own brand:
What if you don’t have a product or service?
How to maintain your own identity if you’re selling for a large company:
How to connect on a bestfriend level:
Talk on a human level. Talk about something that’s going to matter to them as an individual.
Connect in a way where your prospects like to be communicated to. Match them on their pace and tonality. You have to do this in the first 3-5 seconds because that’s where they’re going to unconsciously decide if they like you because you understand them.
People feel when your intuition is off. They might not know why they feel that way, but something unconsciously and energetically doesn’t feel right and they won’t take the next step.
Strategies to accelerate the growth of your brand:
Make a decision that this is what you want to do. Be clear on what you actually really want. Focus on your goal and don’t just be aimlessly selling. Then break down your goals from yearly to monthly to weekly and to daily actions.
Ex. Leveraging online products, building a team
Once you’ve streamlined your goals into the daily actions you need to take realize your goals, focus now on setting that intention of how you can really serve others.
The idea of creating an obsessed tribe with focus on loving them daily:
When you build from this space, where you get a product or service and people will buy it regardless of the price or the product itself because they’re so immersed in the vision and who you are as a person and as a brand that they simply want to be a part of it.
Realize that everyone wants to belong. They want to be part of something, want to be seen, and want to be heard. They’re also looking for a leader. Step up and provide that space for them to do that and show up constantly. Give and give and give and look after them. Add value. The more you give, the more flows back into your business.
Regan’s Major Takeaway:
Everyone is in sales. So realize that sales is not a crazy thing but a natural human thing so build trust and rapport with someone. Add value to them and show them a natural next step. Don’t over complicate it. Go back to basics. Focus on being human and operate from that space.
Check out Regan’s book Be Your Brand. Go to www.ReganHillyer.com
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.