Cold calling is a challenge that pretty much every salesperson has faced at one point in their life. In today’s episode on Sales from the Street, Therrion White talks about the challenges he faced with cold calling and some strategies he put into place and not let this barrier get in his way to success.
Therrion White is the CEO and owner of Play It Safe Technologies, a healthcare IT solutions company. Listen in as Therrion shares with us his thoughts and insights into his challenges and how he specifically overcame them so you won’t have to go through the same roadblocks that he did by learning from his experience.
Here are the highlights of my conversation with Therrion:
Challenges Therrion faced with cold calling:
- Finding cold calling on the phone as more challenging than cold calling in person
- Making sure it’s the right person and whether the person has the time to talk
Strategies to overcome cold calling challenges:
- Learn the patterns and practices of actual people you’re trying to contact.
Cold calling is like sports where you need to know the basics. Determine the best time to call the and the likelihood that you’d be able to reach the person on the phone.
- Plan in terms of having specific objectives in mind.
State the reason you’re calling. Ask if they have a particular challenge. Ask for some input on what they started to do to overcome their specific challenge.
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