People do business with those they know, like, and trust. Of course! But how do you get them to know, like, and trust you?
Today’s episode is loaded with information you don’t want to miss out on, especially when building trust and confidence with your clients is a real struggle for you, regardless of where you are at your cycle right now.
Ty Crandall is our amazing guest and he shares with us a ton of information about how you can build a solid relationship with your customers and eventually gain their trust through the power of education. Ty oversees a business credit financing operation where he helps customers attain business credit financing to start and grow businesses. They also help people get into the business of offering business credit financing as a service.
Here are the highlights of my conversation with Ty:
The importance of trust factor:
How to get your prospect to start having a relationship with you:
The Power of the Law of Reciprocity
Some people don’t have the money to pay you but they’re willing to help you and they’re still grateful for the information you’re giving them but they would still feel compelled to give back and they do it through referrals or sharing your stuff on social media and be evangelist for your brand. Then you build a tribe. Then you establish a loyal following and that’s a lot more than just paying clients.
How to Keep Clients:
They have to see some type of result very early on that gives them immediate peace of mind. There has to be this guaranteed or best that you can do to show them these small wins consistently through the process.
How you can get things started:
Ty’s Major Takeaway:
Information is worthless if you don’t take action. Right after this show, sit down and write your first four to eight emails. Put out your first video. These things take don’t take much time and it’s the beginning of something. Then just stick with it. The business reaches a real tipping point when you’re focused on the stuff right now that’s bringing in customers and all the other stuff out there is now bringing in customers and then when those two merge, you reach an explosive business. But all this comes with taking action.
Know more about Ty and the exciting things they’re doing by visiting their website at www.creditsuite.com/ein and get a great free guide on building business credit and connect with them on social media from there.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.