TSE 387: Are Sales Certification Programs Needed? - The Sales Evangelist
Donald Kelly, Sales Certification, Young Seller, New Hire

TSE 387: Are Sales Certification Programs Needed?

Donald Kelly, Sales Certification, Young Seller, New Hire Should you get some sales certifications? Do you really need them? Most programs and organizations in other professions have certification groups as they are mostly required.

I think it’s important for us to be trained in our positions as sellers and have the expertise to thrive. But some of these certification programs are not really necessary in order for you to be successful as a seller.

Why you don’t necessarily have to have a certification?

  1. Some companies are not really fond of a sales certification program.
  2. Actions or sales speak louder that certifications. I recommend a better track record. What any hiring manager wants to see is whether you can deliver.

What do you need to do instead?

  1. Show a way that you have a great track record.

Whether it’s closing business or helping clients become successful or becoming a top performer on the sales team, show to your client/company you’re applying to that you have a great record. This carries more weight than a certification.

  1. Gain more education as a seller.

Well, you’re listening to this podcast. Listen to other podcasts as well to increase your sales and business acumen. Podcasts hosted by Andy Paul and Anthony Iannarino. Read books. Our site features Top 20 Sales Books we recommend.

Sales Certification Program vs. Sales Training Program

Getting training is great and it’s different than getting certifications. However, it all boils down to – can you bring home the bacon?

Today’s Major Takeaway:

Great sales track record still beats certification.

Episode Resources:

Strategies to Power Growth podcast by Andy Paul

In the Arena Podcast by Anthony Iannarino

Top 20 Sales Books

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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