• Home
  • /
  • Blog
  • /
  • TSE 313: TSE Hustlers League Tip “Messaging”

Don't miss our weekly sales tips!

Sign up below to get weekly tips from Donald on how to build a healthy sales pipeline and convert 2x as many deals!

The Sales Evangelist

Donald Kelly, The Sales Evangelist, Sales Pitch Today, we’re giving you a glimpse of what’s happening in our mastermind group, the TSE Hustler’s League. In this session, we focus on messaging, which is something a lot of seasoned salespeople and entrepreneurs are having a tough time with.

In this part of the training, I emphasized the importance of messaging when you’re selling as well as some strategies that have worked effectively.

Here are the highlights of the episode:

Strategies for effective messaging:

  1. Tweak your message towards your avatar.

One of the common mistakes people make when it comes to messaging is that they convey a message according to what they want to hear instead of what the customers want to hear. The best way to create your messaging is to go back to the interview.

  1. Interview your prospects to be able to create the best message.

Find out what their main challenges are. Find out how they’re making money and what’s holding them back from increasing their output by 5%.

  1. Use their own words in your message.

Once you find out what things they want to share, use their own words towards them. Then you’re speaking their language.

  1. Find out the true challenge of your prospects.

Interview 5 of your ideal customers and craft your message around them.

Now think about the last person you spoke with that was your new prospect and ask yourself these powerful questions:

  • How was your message?
  • Did you deliver the message exactly the way you’re supposed to?
  • Could you have fine-tuned the message towards them more effectively if you understood them a little bit more?

Today’s Major Takeaway:

Here is an assignment for you. Find at least 5 of your best prospects and find out why they purchased from you and what made them go to the next level with you. Then tweak your message in a way that resonates with your ideal clients.

Episode Resources:

People Buy You by Jeb Blount

Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

Join Today! 

The Sales Evangelist, Donald Kelly, Donald C. Kelly


About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

LinkedIn Prospecting Made Easy!

5 Simple Ways to Landing Appointments on LinkedIn, Even If You Don’t Know Where To Start!

LinkedIn Prospecting on Laptop

TheSalesEvangelist.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. See our privacy policy for terms and conditions and to learn how we protect your data.