In Messaging

Donald Kelly, The Sales Evangelist, Sales PitchToday, we’re giving you a glimpse of what’s happening in our mastermind group, the TSE Hustler’s League. In this session, we focus on messaging, which is something a lot of seasoned salespeople and entrepreneurs are having a tough time with.

In this part of the training, I emphasized the importance of messaging when you’re selling as well as some strategies that have worked effectively.

Here are the highlights of the episode:

Strategies for effective messaging:

  1. Tweak your message towards your avatar.

One of the common mistakes people make when it comes to messaging is that they convey a message according to what they want to hear instead of what the customers want to hear. The best way to create your messaging is to go back to the interview.

  1. Interview your prospects to be able to create the best message.

Find out what their main challenges are. Find out how they’re making money and what’s holding them back from increasing their output by 5%.

  1. Use their own words in your message.

Once you find out what things they want to share, use their own words towards them. Then you’re speaking their language.

  1. Find out the true challenge of your prospects.

Interview 5 of your ideal customers and craft your message around them.

Now think about the last person you spoke with that was your new prospect and ask yourself these powerful questions:

  • How was your message?
  • Did you deliver the message exactly the way you’re supposed to?
  • Could you have fine-tuned the message towards them more effectively if you understood them a little bit more?

Today’s Major Takeaway:

Here is an assignment for you. Find at least 5 of your best prospects and find out why they purchased from you and what made them go to the next level with you. Then tweak your message in a way that resonates with your ideal clients.

Episode Resources:

People Buy You by Jeb Blount

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The Sales Evangelist, Donald Kelly, Donald C. Kelly

 

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TSE Hustler's League, Donald Kelly, The Sales Evangelist