One major weapon that every salesperson must keep loaded in their artillery is to have that competitive advantage in today’s noisy digital world. So I’m bringing Justin Christianson on the show today to share his expertise on this exact topic. He is an entrepreneur, consultant, and author.
Justin has been in the digital marketing space for 14 years now and has had his own fair share of failures and successes. He has basically become the go-to guy when it comes to implementation, optimization, and how all those pieces work together. Born out of such demand, Justin has created Conversion Fanatics where they help companies split test and find out more about their visitors as well as increase results from their paid advertising channels.
Listen in to find out how you can gain that competitive advantage to keep yourself ahead of the pack.
Here are the highlights of my conversation with Justin:
What is competitive advantage in the digital sense?
Being able to stand out of the very noisy digital space and get in front of more of your target audience rather than competing
Steps you must do to keep yourself afloat:
Understand your metrics.
Examples of major metrics to use:
How to keep track of data:
Look for ways you can be different.
Lead with “what’s in it for my customer?”
Find leverage points.
What works in social media to help you differentiate yourself:
Justin’s Major Takeaway:
Pay attention to your metrics and pay attention to your visitors and give them what they want.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.