We all need to know how to write effectively, even in sales, now more especially because of the social selling opportunities brought to us by LinkedIn or other blog posts and sites. Therefore, it puts you to great advantage as a seller to be able to deliver your message effectively through copywriting.
Today’s guest is Kevin Rogers. He is a copywriter, spending 10 years as a freelance copywriter doing mostly on launching information products as well as in the health wellness space. He now runs a community of copywriters and business owners coming together to work and solve each other’s copywriting headaches.
Kevin leaves us with a great lesson here today – that when you give value, money comes back to you.
Here are the highlights of my conversation with Kevin:
Transitioning from his full time job to being a freelance copywriter
Strategies Kevin used to overcome the challenge:
Positioning himself as a teacher, having written the #1 sales letter on ClickBank, a marketplace for digital information products, teaching people how he got to that level.
Putting up the annotated report of the sales letter and distributing it around his community which generated great reviews.
“Give the best stuff away to the right people and more often than not, it will be returned to you better than you gave it.”
Kevin’s Major Takeaway:
Treat your best knowledge the same way you should treat money. It needs to flow.
When your instinct is to hold on and recognize that it’s happening out of fear and scarcity, do the opposite and you’ll be shocked at the results.
Get connected with Kevin at www.copychief.com
Check out Kevin’s podcasts:
Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.