Dan Streeter and Tim Brown, co-authors of Old School with New Tools: The Extra 5% That Takes You to the Top of Your Sales Game and Keeps You There.
Dan is a former teacher and principal and a former VP of Sales & Marketing. Tim, on the other hand, has an extensive sales background. He started a radio broadcasting company and grew it to 17 stations in Colorado. Coming out of the ranks, Tim has served as a CEO for 11 years, building sales teams and growing companies from being startup to multi-million dollar level.
Today, they share with us some strategies from the book to help create learning experiences that can change the lives of thousands of people (including yours).
Here are the highlights of my conversation with Dan & Tim:
Why another sales book:
To come up with 250 specific things people can do to get the extra 5%
Using old school strategies as the operating system and overlaying it with the newest tools
The CUT model: Communication + Urgency = Trust
The power of TRUST:
How to gain a winner’s mindset:
Focusing on your advantages first, the competition second:
Saying no and not overloading your daily schedule:
Time as the great equalizer
Be nimble, be quick.
Dan’s Major Takeaway:
You need both – the old school relationship building and tactics along with the new tools and technology to achieve success. You can’t do either or.
Tim’s Major Takeaway:
The essential relationship principles have not changed. Do not fear technology. Most of it is free and really easy to use. Just get into the habit of using it. What has changed is how we go about creating, maintaining, and growing relationships. Embrace these tools.
Connect with them on Twitter @fivepercentmore
Old School with New Tools: The Extra 5% That Takes You to the Top of Your Sales Game and Keeps You There
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.