I would love for you to try something different today. And who knows? This might be something that could greatly impact your business (if it hasn’t yet). The tool that I’m talking about is Sigstr, which is a new way to capitalize on employee emails or marketing channels.
Gracing today’s show is Dan Hanrahan, the Founder and CEO of Sigstr. Through Sigstr, email signatures have now been opened up as a marketing channel that you can use, making sure that every email sent includes the latest and greatest content, events, white papers, case studies, etc.
In short, the guys at Sigstr have created a system to control the branding, the look, and the feel of an email signature while injecting calls-to-action, thus making it an intersection of great marketing and opt-in sales.
Here are the highlights of my conversation with Dan:
3 most important features of a great email signature:
Success stories from Sigstr:
Analytics from Sigstr:
Strategies for great graphics:
Screen grab from a resource you have available and upload that to Sigstr.
Engaging campaigns for Sigstr:
Sign up for free. Test it out and if you think it’s a valuable tool for you (which I know it will be), then you can pick a plan that suits your needs.
Dan’s major takeaway:
Think about the massive reach and impact of the email signature. Whatever you do, make sure it’s a compelling brand experience because every single message can impact your brand positively or negatively.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.