Is content still king? We’re going to talk about this and more on the show today as we bring in Eric Siu as he talks about the power of content marketing.
Eric Siu owns a digital marketing agency called Single Grain which he established in 2009 where they help companies from venture-backed startups to Fortune 500 companies grow their revenues online using different digital marketing strategies around SEO, content marketing, paid advertising, and connect everything together.
Eric is also the host of the podcast Growth Everywhere as he talks with entrepreneurs, tech people and markets about business and personal growth with more emphasis on the marketing side. He is also a regular contributor to several publications such as Forbes, Entrepreneur Magazine, Business Insider, Fast Company, and more.
Here are the highlights of my conversation with Eric:
Is content still king?
What makes great content?
What’s working in digital marketing today?
Use the power of Snapchat:
How to get a thousand TRUE fans:
Be consistent about blogging. You are going to suck at first but who cares? Not a lot of people are going to see it initially anyway. Eventually, it’s going to have a snowball effect. Opportunities will come and grow organically.
Don’t do everything at once.
You’re not going to have a budget to vet out each channel. See traction with one channel first and then 10x or 100x it. Have a process. Have a strategy. Focus.
The power of having your personal morning routine:
Eric’s major takeaway:
Creating content is only one part of it. Be willing to go out there and promote it. Spend 20% of your time for content creation and the other 80% of it promoting. You have to start somewhere. Stay consistent to reap the benefits down the road.
Connect with Eric on Twitter @ericosiu
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.