In Email Selling

The Sales Evangelist, Sales Podcast, Donald Kelly, Email Selling

Today, we’re talking about emails and how you can utilize emails to generate money, specifically, how to use simple daily emails to double your sales. That’s why I invited Joshua Belanger on the show today to talk about this exactly.

Joshua started his business OptionSIZZLE in 2008 where he teaches self-directed, struggling investors how to use options correctly. Understanding your own personal finance is important and you have to realize there’s more to just dumping your money into a savings account.

Let’s dive into the discussion…

Here are the highlights of my conversation with Joshua:

The Power of Sending Daily Emails:

  1. Email is personal and intimate.

Email allows you to get into the inbox of so many people and have that intimate relationship with them. Seth Godin coined it as permission marketing. You can repel people that are never going to buy from you. Your audience isn’t everyone. You want people who are crazy about your stuff.

  1. You offer a solution to the problem.

You don’t ask for their number right away, you give them value first like a free report in exchange for their email. Sales can be just a transition to change in the relationship. Asking for a sale right away is going to quickly change a relationship.

When you’re invested into a pain issue, your audience wants to hear about that because they need to solve the problem right now. You have to convince people of why you are the person to help them with it. The more you can stay in front of them, the more you can demonstrate your expertise.

  1. Conversation is key.

Your email doesn’t have to be about your business all the time, be conversational. It shows you are human. Talk about the things that happen to you and try to tie them back into why you do what you do and have a link to your product in the end.

  1. Keep it very simple.

As much as possible, keep it text-based. Understand the medium. Be very specific. The look of your email doesn’t have to be fancy either because no one cares about your brands. What you do creates value for your brands. People can get hung up with the HTML thing.

  1. Get people to engage with you and be entertaining.

Remind people of why you are the expert in a way that’s entertaining. Keep reminding them of their problem and that you have something for the problem.

A few more things to remember:

  • You can’t expect people to remember your brand. People remember people so make sure you’re always in front of them.
  • Use emails to start warming yourself up. It’s about contacts and context. Email is the best way for them to learn about you.

Joshua’s Major Takeaway:

Write an email every day for 14 days and see what happens. You’re going to get a lot of “unsubscribe” and that’s fine. But include a link to your product an always tie it in, you will see a dramatic increase in sales.

Episode Resources:

Interested in options? Connect with Joshua through their website www.optionsizzle.com

Listen to Joshua’s podcast on iTunes Wealth, Freedom & Options with Joshua Belanger

Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

The Sales Evangelist, Donald Kelly, Donald C. Kelly

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