Have you ever questioned the effectiveness of a trade show? Are they worth it? Is there an ROI with these events? How about the following up process? What are the best ways to do the follow-up process? Well, these are all the same questions I had and wanted to get more information on. So guess what I did? I went to a conference to learn from both attendees and vendors what their take on trade shows were. The answers you hear may be as shocking to you as they were to me. Listen for yourself.