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As I watched Superbowl 50 I was able to glean some very fundamental lessons which tied back to sales and marketing. During this episode I share those principles and offer a little elaboration. Here are the points.

1. People love to be entertained: As an entrepreneur or salesperson, you need to have something that is going to help you stand out from the rest of your competition when it comes to prospecting. Is there a way to make your message more catchy or entertaining? Take a look and rework your approach if it’s not working as well as you would like.
2. Practice the fundamental under pressure: As a salesperson, we need to always perform well under pressure and master the fundamentals. In the football game, there were many mistakes made by a lot of players. This was a very big game and a lot riding on the game. This may be the same thing going on for you as a salesperson during those tough appointments. The best way to master the fundamentals under pressure is to do role plays where you are being drilled with the most challenging aspects of your business. The more you perform well in practice, the better you will be in the appointment.
3. Your attitude will translate into your behavior: It’s important to have the proper mindset. Do all you can to overcome the negativity that is all around you. Listen to podcasts, motivational materials or get with others in a mastermind to set your mood on a positive course. This will translate into your performance every time.
4.   You can’t win the game alone: As salespeople, we have a team and we need to use them. We can ask questions to mentors, inside sales colleagues, managers, coaches or other sellers in the sales community. We can/will perform better when are able to get the help we need from others. Don’t be afraid to ask for help. Feel free to join our free Facebook community or our weekly sales training group.
5. When you don’t get what you want, know there is always tomorrow: Sometimes you won’t get the deal, but you have to make sure you’re professional and behave in a good manner. Don’t get angry at the person who said no or their secretary because that is sure to come back and hurt you in the end. Do all you can to be understanding and leave on a good note.

These are simple principles, but they are fundamental to your success whether in sports, business or your personal life. As always, I want you to happy. I want you to be successful. Most importantly, I want you to go out and do BIG THINGS!

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