Today’s episode is oozing with insights and great value that you can definitely apply into your sales process or business. Heather Havenwood is the CEO of Havenwood Worldwide and the Chief Sexy Boss, 100% unemployable entrepreneur and salesperson.
She began her career in corporate sales and is now a coach helping other people move with their transitions in business as well as grow their businesses.
With Heather’s sense of humor topped with a ton of sales insights, definitely makes this interview a super fun episode that you shouldn’t miss to listen.
Here are the highlights of my conversation with Heather:
Sales as a transition of time:
- When you’re selling, you’re transitioning people from the old to the new.
- You basically tell people to let go of the old and take on something new.
- As a salesperson, you really are a transition of time.
Treat failure as part of your success.
- Heather admits to have failed more than she has succeeded and that’s exactly the reason she’s here today.
- As a salesperson or entrepreneur, you have to be willing to fail. The biggest piece of success is failure.
- Being in sports is the best way to learn that success only comes through failure.
- It’s not what you did wrong but if there’s something you could change, alter, or add in the recipe, that would make a difference next time.
Sell yourself in a new way.
- Sell yourself as a leader and as an entrepreneur to your vendor, to your clients, to your team.
- Be constantly selling and improving.
Create your own sales letter.
- Being able to create your own sales letter is the key in any business.
- Sell through the power of words.
- Part of sales is to say “what’s already in the customer’s mind” so you speak in their language
Be a bridge.
- Salespeople bridge from our fear or lack of knowledge to moving towards something to get results.
- When you’re presenting, say their “fear” out loud because they’re already thinking it.
- Address the current conversation that’s already in their mind.
Behavior never lies.
Our behavior of buying has not changed. What’s changed is what we buy as well as the medium at which we buy. Why we buy has not changed and will never change.
Learn how to sell.
Entrepreneurship is the ability to sell one’s ideas to the consumers and/or investors to the world.
Communicate your idea such that:
- A consumer is purchasing the product
- An investor is interested in putting his money into the business to grow
Heather’s Major Takeaway:
Choose to sell. Don’t be afraid to ask for money. You’re probably selling the same product or service as others do but you can only be successful if you make that choice to sell.
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