For the second time on the show (and his first on Sales From the Street), we’re bringing back Ellory Wells. All of his work comes down to coaching people on how they can develop strategies to leave the jobs they hate and help them figure out a way to bridge the gap between that and waking up happy everyday.
Ellory has been away from corporate America for about two years. As a business owner, Ellory has faced challenges and that “know-like-trust” factor being one of them. Let’s find out what strategies he’s put to use to overcome this major challenge which many of you may also relate to.
Here are the highlights of my conversation with Ellory:
Ellory’s major challenges as a seller:
- People don’t know who you are or what you have to sell
- How to convey to people that he has something worth their money, time and investment
Strategies to overcome anonymity:
- Ask for business.
Be humble enough to realize that people aren’t going to come to you so you have to go to them.
- Know who your avatar is.
Know who your ideal client is.
Ellory’s Major Takeaway:
Figure out two things:
- What value do you bring to the table? (Not just what your company wants you to say, but the truth)
- What type of customer your needs or skills fit best?
Connect with Ellory through his website www.ellorywells.com/toolbox for a wealth of resources that may just help you in your career.
Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.