From sales & marketing to PR, from traditional PR to social media and online presence, this guy absolutely knows what he’s talking about. And he certainly knows how to walk the talk more importantly.
Our awesome guest today is Don Silver, the Chief Operating Officer of Boardroom Communications, a statewide Florida-based public relations and marketing company. Having a 17-year sales & marketing career with large companies and having taken down some of their very big competitors to become a national sales manager of a $70-million company in Maine, Don eventually made a big leap from rocking the sales & marketing space to joining his sister, Julie, to develop a PR firm in Florida which his sister initially started.
Today, the company prides on a 25-year experience with 25 years worth of relationships. Many times, they are hired for relationships with the traditional media and online as well as for the industry and community outreaches in those markets. They are here to connect their clients with their target audiences and help them build those relationships.
Here are the highlights of my conversation with Don:
The similarities of PR and sales & marketing:
Best practices in customer engagement:
Immerse yourself in the client’s industry or their target market’s industries. Become a player and a respected source for information. Get to know people you’re targeting.
Find the causes you really care about and identify the organizations you want to be associated with. This includes sponsorship and events.
Avoid the “pinball” approach. Make a relationship from a social event or social media and then take that offline. Having a coffee with them makes your customers more relaxed.
Listen, listen, listen.
What are the keys that you’re going to leave with your customer?
Determine what your relationships are and where you can benefit as an individual as well as other members of your circle of business friends.
Principles you can apply to build relationships with your clients:
What BoardroomPR offers to clients:
Challenges they’ve seen in their industry:
The real estate market downturn in Florida in 2007
How they managed to bounce back:
Found other areas to really focus on:
Having a team in place and partnering with industry experts and specialists.
Don’s Major Takeaways:
Connect with Don Silver through email at email@example.com or call him at 954-370-8999.
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.