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The Sales Evangelist

Jason Kramer on TSE Podcast

What’s the ideal word count for a successful cold email? To find out, tune into this episode of the Sales Evangelist Podcast.

In this episode, I sit down with Jason Kramer to discuss the ins and outs of effective email outreach. Jason, the founder of Cultivize, shares his proven framework for enhancing email effectiveness and driving better results in the sales process. 

Click play to gain actionable insights and strategies in email outreach.

Meet Jason Kramer

  • Jason Kramer founded Cultivize, a company dedicated to helping businesses optimize their sales process through nurtured lead generation and effective use of CRM tools.
  • With a marketing background and deep sales experience, Jason has pioneered innovative strategies for ensuring nothing falls through the cracks.

The Magic Number for a Successful Email

  • One of the key takeaways from this episode is the ideal word count for an email. But what is it?
  • To find out, tune into this episode at 3:33! This magic number ensures clarity and focus, making your emails more effective.

Effective Cold and Warm Outreach Strategy

  • Jason sheds light on different strategies for cold outreach and warm leads. He provides a detailed email framework that includes:
    • 1. Introduction Email (8:11 – 9:47): Short, to the point, focusing on the problem you solve.
    • 2. Case Study Email (9:55 – 10:54): Provide proof of your solution’s effectiveness.
    • 3. Follow-Up Emails (10:55 – 11:47): Checking if the prospect received your previous email.
    • 4. Reintroduction Email (12:26 – 12:59): Offering additional value and insights.
    • 5. Continuous Engagement (13:03 – 14:29): Using CRM insights, LinkedIn networking, and even text messaging for diversified touchpoints.

Best Practices for Email Subject Lines and Links

  • Jason advises keeping email subject lines between a specific amount of words to increase open rates. 
  • He also shares how many links you should have in your email to ensure higher domain quality and reduce the risk of getting flagged by spam filters.



Jason Kramer on LinkedIn


Sponsorship Offers

  • This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

  • This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

  • This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.


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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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